|TikTok is the new frontier for influencer marketing; brands just have to know how to reach out to both the influencers and potential customers on the platform / Photo by: prykhodov via 123RF|
TikTok is the new frontier for influencer marketing; brands just have to know how to reach out to both the influencers and potential customers on the platform. That may not be hard to do as there’s already a bunch of big names on the platform that boast as many followers as the biggest stars on Instagram.
Here is a list of the best people this side of the influencer game.
Follower Count: 36.5 million
As the top performer in TikTok’s up-and-coming influencer culture, Gray can do a lot of things and her stats prove just that. For a taste of what she can do, though, showbiz news website The Cheat Sheet revealed that aside from making her own pop records, she also collects most of her pay by releasing popular singing, dancing, lip-syncing, beauty tutorials, or simply wholesome content with some pals.
Gray is only 17, and it seems it’s actually her age that appeals to the largely young TikTok crowd. According to American business magazine Forbes, the platform’s user-base does play around between the ages of 16 to 24, and Gray is positioned at just the right place to reap the benefits of this demographic.
Follower Count: 15 million
Following Gray is Cohn, another teen who is popular on TikTok. Alongside fame, there is always the looming cloud of controversy, and Cohn seems so often to find herself under that cloud. According to Cheat Sheet, most of that controversy comes from many of her “fake wedding and pregnancy announcements,” which already has become quite a popular method for clickbait on even YouTuber channels.
What people find even more unacceptable is the fact that Cohn’s mother seems to be equally dedicated to releasing false statements just for her daughter’s popularity on the platform. Currently, people don’t really know how old she is, only that it is anywhere from 13 to 15.
|While the stats prove that TikTok is indeed a lucrative place to become an influencer, there are still some important differences between how TikTok pays its most popular users to how other platforms do it / Photo by: Aaron Yoo via Flickr|
Follower Count: 11.4 million
Richards has grown his audience from a measly 26,000 followers to an explosive 11.4 million by just posting “teen, edgy bad boy” videos. It’s the most common content you see on the platform after all, and Richards is at the center of that, too. According to financial information website Market Watch, Richards also has 2.9 million followers on Instagram, which might not be much compared to his numbers on TikTok, but enough that many on the platform already know his name.
Follower Count: 8 million
Gray is ahead of Eubanks by leaps and bounds but that doesn’t mean he is not doing well for himself either. At just 18 years old, he has a TikTok following of eight million. If Gray can do most anything, Eubanks is more known for his lip-syncing videos. After having moved out of Atlanta and into Los Angeles, he’d since “immersed” himself into the influencer life, which, although is incredibly competitive, has already given him the opportunity of a lifetime to work with French luxury fashion brand Celine, Cheat Sheet reported.
Follower Count: 5.1 million
At 15, D’Amelio is already blowing up with 5.1 million followers on TikTok. According to the Cheat Sheet, she started out in the summer during which she immediately attracted attention. Because of her online fame, she was even given an opportunity to dance with pop star Bebe Rexha during a concert performance.
D’Amelio’s popularity has even opened doors for other members of her family because, since launching to popularity on the platform, her family has also made their own accounts. Despite all this, D’Amelio always tries to touch base with her audience and to remind herself to still be “human in the midst of fame.”
She told the news outlet NBC: “I have feelings… I’m a person. I’m more than just a person you see dancing on your ‘For You’ page. I’m real. That’s why I’ve kind of been posting more stuff about my life… to show them I do normal things. I’m not just a person who posts on TikTok 24/7.”
Follower Count: 800,000+
Killa maybe just a little older than both Eubanks and Gray but her content on TikTok is just as in demand. Nearing her one million follower count, Killa built her follower base through comedic videos, dance videos, and lip-sync videos. What’s more commendable is how ingenious she has managed to use the app before getting where she is now with her almost one million followers.
In the past, she has also used the platform by “doing live streams, sponsorships, and selling merchandise,” all the while being in college at the time.
While the stats prove that TikTok is indeed a lucrative place to become an influencer, there are still some important differences between how TikTok pays its most popular users to how other platforms do it.
Market Watch reported that unlike YouTube, which pays its best influencers and YouTubers money, TikTok has a different approach to things. For example, if a TikTok user is musically inclined and has shown their skills on TikTok, then music artists will pay for song promotions while the brands will cover for product promotion.
Sometimes, they can start off as “gifts,” which to TikTok users is a way to send money to their favorite creators. Jaden Hossler, himself also quite popular on the platform, agreed that this was what most on TikTok would start out getting.
These gifts may be monetary in nature. For this TikTok has a virtual wallet to accommodate for the money transfers. All the money that goes into this wallet will then be collected. TikTok will take a cut from this money but the rest will still be transferred via PayPal.
Hossler did clarify that TikTok has since changed its payment method over concerns of “teens as young as 13 sending and receiving thousands of dollars on the platform,” and so the feature has since been fixed to only be available for users on the platform who are 18 and older.
Hossler added that since then, the popularity of the feature has gone down.
|Market Watch reported that unlike YouTube, which pays its best influencers and YouTubers money, TikTok has a different approach to things. For example, if a TikTok user is musically inclined and has shown their skills on TikTok, then music artists will pay for song promotions while the brands will cover for product promotion / Photo by: lightfieldstudios via 123RF|