|Shane Dawson is taking his second channel, “Shane Glossin,” out for a test run, and has decided to upload a video entitled “The End of the Beauty World,” which was a collection of deleted scenes from the widely popular Jeffree Star series / Photo Credit via Shane Dawson and YouTube|
Shane Dawson is taking his second channel, “Shane Glossin,” out for a test run, and has decided to upload a video entitled “The End of the Beauty World,” which was a collection of deleted scenes from the widely popular Jeffree Star series.
It included footage of the time when Shane and Ryland had to deal with a potentially dangerous intruder outside their home (to which 911 thankfully speedily responded), some behind-the-scenes hilarious exchanges between Shane and Jeffree Star, and even when Shane revealed that he was now part of Rihanna’s PR list for her cosmetics line Fenty.
What caused quite the stir, though, was Shane’s conversation with fellow YouTuber Morgan Adams.
According to the report by business news website Insider.com, Morgan revealed in the 36-minute video that influencers often followed what is known as the 30% rule in the influencer world.
To a confused Shane, Morgan explained that the 30% rule was something of a barometer some influencers used to determine which people they could be friends with, and it’s highly driven by how well they do on their socials.
“So they can’t be friends with people unless they’re significantly underneath them and aren’t fighting for their same spot, or being friends with someone who’s like a James [Charles], who’s going to blow up your social blade,” she said.
Morgan revealed that she learned all of this after a brand trip that she did not like at all. She said that, during the trip, none of the influencers were the same as the image they presented on social media. Almost as if to drive this point home, Shane interspersed Morgan’s explanations with clips from other YouTubers who also went to brand trips and came back with the same jarring experience.
In the video, Shane shared Morgan’s story to Jeffree as well, who said that it really was something very common in the influencer industry, where influencers always appear to act a certain way on-cam and act entirely different off-cam.