|It comes as no surprise that Ivy Park, Beyoncé’s clothing line, completely sold out almost immediately as it dropped in Adidas’ online store, but even then, fans said they were saddened that they weren’t able to get their hands on some of the fits advertised by Beyoncé herself / Photo by: idrewuk via Wikimedia Commons|
It comes as no surprise that Ivy Park, Beyoncé’s clothing line, completely sold out almost immediately as it dropped in Adidas’ online store, but even then, fans said they were saddened that they weren’t able to get their hands on some of the fits advertised by Beyoncé herself.
According to a report by The Blast, an entertainment news site, the clothing line sold out so fast that some consumers weren’t even able to check out because of how quickly the clothes left the stores.
Ivy Park x Adidas went on sale on January 17 and was quickly scraped off by customers. Almost immediately, multiple items became unavailable, which is a milestone for the Ivy Park brand that has been credited to the fact that the clothing line had quite the effective marketing campaign on social media.
Part of this marketing campaign was PR packages being sent to various celebrities in advance, preferably to sample the clothing. Not only that, Beyoncé herself posed in the clothing and put it up on her Instagram, where she looked every bit as regal even in the athleisure wear.
Suffice it to say, the launch was beyond successful.
To appease the many disappointed consumers, Adidas then went on Twitter to release a statement. Their tweet reads, “We have sold out of #IvyParkxadidas on http://addidas.com and the Adidas app, but it will be available to buy from select Adidas stores from tomorrow.”
For those who will still be availing of Ivy Park, the good news is that Beyoncé is making sure that there are more options available for customers. She will be adding Ivy Park sneakers, socks, belts, hoodies, and other athletic wear, and she will be making sure they will work for both men and women.
So if you like Beyoncé and you would like to get your hands on her products this time around, this is your chance!