|Social media platforms are following the lead of Instagram when it comes to the world of influencer marketing, but so many still fall short of Instagram’s success / Photo by: freestocks.org via Flickr|
Social media platforms are following the lead of Instagram when it comes to the world of influencer marketing, but so many still fall short of Instagram’s success. One of these platforms is Pinterest, which, although has been making great strides in building e-commerce opportunities in its platform, still lags behind Instagram.
This much is observed by influencers who reside on Pinterest themselves.
In a report by business website Business Insider, Keiko Lynn, a personal style and lifestyle blogger in Pinterest, shares that though her popularity in Pinterest is evident from the millions of views she gets on the platform, the reason why she still gets more money on other social media, like Instagram, is because that is the only social media platform brands know to use to reach out to influencers.
The majority of the advertisements she takes, too, are heavily on Instagram. In the package deals she gets, she tells Business Insider that most of the conditions require her to post mainly on Instagram (2 to 3 frames and Instagram Stories), while she is only asked one dedicated pin on Pinterest.
Lynn says while this is all well and good, she wishes brands and companies took more time understanding that Pinterest is also a source for potential customers, especially in Lynn’s case, whose Pinterest reputation exceeds her.
“It’s usually a secondary ask from brands,” Lynn says of her Pinterest requests from brands. “I think it’s underutilized because I have such a huge amount of eyes on my Pinterest.”
Another Pinterest influencer and blogger, Erica Chan Coffman, says that the biggest help that Pinterest usually offers is its ability to drive traffic efficiently to her blog site, where she says she gets most of her income.
Like Lynn, Coffman wishes Pinterest’s ability to drive traffic was utilized as well as Instagram's. Just like Lynn, Coffman also has 50 times more followers on Pinterest than Instagram, and yet Instagram continues to be the prioritized platform above all else.