Introducing Samsung's Digital Avatars
Sat, April 10, 2021

Introducing Samsung's Digital Avatars

Neon can converse and behave like humans as well as remember and learn / Credits: Kheng Ho Toh via 123RF


Samsung had teased the public with its “artificial humans” last year. The tech giant promised to reveal details of a project called Neon at the 2020 Consumer Electronics Show. Recently, Samsung finally unveiled Neon, an artificially intelligent digital avatar that can mimic real human appearance and emotions. This new project is part of the company’s investment in AI technologies. In 2018, Samsung vowed to invest $22 billion on AI and 5G by the end of 2020.

The tech giant designed Neon as a highly lifelike companion that has its own personality. It can converse and behave like humans as well as remember and learn. According to The Verge, an American technology news and media network operated by Vox Media, while each Neon avatar’s likenesses are modeled after real humans, they have “expressions, dialogs, and emotion.” Each of them can be customized for different tasks and respond to queries “with a latency of less than a few milliseconds.”

“In the near future, one will be able to license or subscribe to a NEON as a service representative, a financial advisor, a healthcare provider, or a concierge. Over time, NEONs will work as TV anchors, spokespeople, or movie actors; or they can simply be companions and friends,” Samsung said. 

These digital avatars are expected to interact and connect with people through different devices. The project emerged out of Samsung Technology and Advanced Research Labs (STAR Labs) funded by Samsung. According to CNET, the world's leader in tech product reviews, news, prices, videos, forums, how-tos and more, the Neon may eventually exist as holograms, not physical robots. STARLabs added that users won't be able to choose how their Neon looks. 

"When you meet a friend, you build that friendship, not that you build that friend. In the same way, businesses who hire Neons can't decide what they look like,” Neon CEO Pranav Mistry said.