The Benefits of Big Data In Human Resources
Sun, April 18, 2021

The Benefits of Big Data In Human Resources

Big data can streamline HR operations / Photo Credit: Syda Productions (via Shutterstock)


Big data has become ubiquitous to the point that it has started to permeate into businesses, wrote the Forbes Human Resources Council via business news platform Forbes. Big data creates a profound impact on business operations, shedding light on previously dark areas. It’s the same with human resources. HR departments can better manage talent thanks to this data.

What are the benefits of big data in HR? The following experts shared their thoughts on the subject. 

Kim Pope of WilsonHCG, a global RPO, executive search, talent consulting and talent acquisition solutions company, said big data can revolutionize talent acquisition efforts, but companies need to analyze the results properly. Taking a full view of HR data helps professionals gain insights into “how to manage what has become a decentralized talent landscape due to the influx of employees with alternative work arrangements” such as freelance, part-time, contractual, etc. Big data also allows HR professionals to use software for daily HR department management rather than staffing it. The department should also leverage it to minimize costs and give back more to employees. 

Shrikant Chellappa of Engagedly, a company behind a performance review software that incorporates elements of employee engagement, noted how some organizations do not tap into hidden talent, prompting them to hire external talent instead. Big data with natural language processing can analyze feedback and project reviews and overall talent profile data to create employees’ skill profiles within the company in real-time.

John Feldmann of Insperity, a company that provides human resources and administrative services to small and medium-sized businesses, stated that big data can be utilized to predict hiring needs while improving the quality of hire and employee retention. By gathering employee data and identifying patterns related to skills, education, tenure, past roles, etc., organizations can minimize their time-to-fill, enhance employee engagement and productivity, and reduce turnover. 

HR can embrace the big data trend to focus on the company’s health, said Sherry Martin, a human resources strategic business partner. She added that company culture influences the enterprise’s longer-term survival with today’s employee expectations from employers and talent shortage. Firms must be prepared to “bring the same level of rigor with data and analysis to people decisions as with business decisions.”