|Whisk launches a new meal planning and recipe finding service that helps you better organize your recipe collection / Credits: foodandmore via 123RF|
Many of us are fond of cooking. People usually go to recipe websites and apps to find easy recipes. A report showed that 70% of the US population is expected to buy from online shopping services by 2025. However, looking for a good recipe online has always been quite difficult. For instance, websites are filled with ads and long-winded personal stories, while apps are not that effective at all.
Nick Holzherr, the head of Product of Whisk at Samsung NEXT, stated that most people are looking for food inspiration digitally although reports show that over half of the US population still makes shopping lists using pen and paper. “Hours are spent looking for food content online — seeking new and healthier meals. However, the data shows people generally end up cooking the same 7-9 dishes on repeat,” he said.
Whisk, a smart food platform that makes recipes shoppable, recently launched a new meal planning and recipe finding service that helps you better organize your recipe collection. It can also be used to easily shop for recipe ingredients from a range of grocery delivery providers, including Amazon Fresh, Walmart, Instacart, and others. The platform uses a deep learning, natural language-based algorithm called “Food Genome.” The algorithm can map ingredients, their relationships, and their properties like nutrition, perishability, flavor, category and more.
According to TechCrunch, an American online publisher focusing on the tech industry, the service sees more than 500 million monthly interactions. It lets users click a button to scale up or down the recipes to different serving sizes without having to do the kitchen math in your head. Users can also make a list to select and deselect the individual items they need, which they can share SMS, email or by URL. This allows others to view, edit, or save and shop the items that they need.