Peloton Comes Under Fire After Holiday Ad Slammed As “Sexist” 
Fri, December 3, 2021

Peloton Comes Under Fire After Holiday Ad Slammed As “Sexist” 

 

Peloton is in hot water for releasing a commercial many have deemed “sexist” and maybe a little “dystopian” based on how you look at it. Some users have already compared the first few minutes of the ad to hit dystopian TV series “Black Mirror” while yet more are deriding and mocking the ad for its faulty advertising. 

 

According to a report by international news agency BBC, the Christmas advert, which already has a million views on YouTube, sparked conversation within Twitter for the odd feel of the general commercial. 

 

Photo Credit via Peloton on YouTube

 

For context, the ad starts with an already fit woman receiving a Peloton stationary bike for Christmas, courtesy of her husband. Her being already in good shape is important to note in this instance, especially since the rest of the commercial then plays out like a weight loss journey. 

 

Throughout the commercial, we see the woman working hard on losing weight, presumably, with the ad culminating with the woman finally compiling videos of herself sweating away on the bike. The commercial was strange not least because it featured a woman being given exercise equipment for Christmas (though most people know that such a gift is actually terrible to give a woman), but also because for the rest of the commercial, the Peloton woman does not look happy at all. 

 

Photo Credit via Peloton on YouTube

 

Criticism from social media has led Peloton’s numbers on the stock market to close at a number lower than 9% on Tuesday as a result.

 

Some have pointed out that it is sexist in that a message was being sent that women seem to always have to remain in shape. Others said it was just unusual that the model had to be someone who was already fit in the first place, lending absolutely no credibility to the ability of the bike to supposedly give someone the best weight loss journey. 

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