Why Disney Is the Undisputed King of the Box Office
Thu, April 22, 2021

Why Disney Is the Undisputed King of the Box Office

Arguably, Disney is the best when it comes to movies—that’s just the truth of things. Animated or not, Disney films simply catch everyone’s attention. It seems they have a formula for everything / Photo by: Jaimie Michaels via Flick

 

Arguably, Disney is the best when it comes to movies—that’s just the truth of things. Animated or not, Disney films simply catch everyone’s attention. It seems they have a formula for everything. They know exactly what people want to see in their movies.

Their brand is also regarded as insurance of great product quality, which adds more to their popularity, of course. The company has developed its brand so effectively around a certain style that people will always be expecting. But let’s break it down a little, shall we? Even take a peek at what Disney wants to be doing in the succeeding days. 

 

King of Animation

Obviously, Disney is the King of Animation. When people think of cartoons, they think of Disney and its indelible mark on the industry. In a report by CNBC, a media network offering business news and real-time financial market coverage, it was mentioned that Disney’s dominance in animation is brought by the fact that they have ownership of two animation studios that outperform their competitors. 

These studios’ reputation is almost impeccable that it is often the most common thing that people tout and praise about them with their penchant for “stellar storytelling” and perfect ability to elicit just the right “emotional resonance” to be relevant to almost every age group. 

Disney continued its box-office juggernaut with the recent release of “Frozen II,” the highly anticipated sequel to the much-beloved 2013 animated film. Hitting theaters last weekend, “Frozen II” broke box-office records, including posting the biggest global opening of all time for an animated film with a whopping $350.2 million take.

Before “Frozen II,” it was another Disney cartoon that held the record, “Toy Story 4” that killed it at the box-office with $240.9 million opening-day gross. This despite so many critics saying before it was released that it was an unnecessary movie to add to the franchise. People obviously thought otherwise.

With “Frozen II” being an anticipated event, industry insiders are saying that it’s not farfetched for it to break the original’s total take of $1.28 billion and become the new highest-grossing animated release of all time. 

Senior media analyst Paul Dergarabedian said Disney’s success in animation has something to do with the fact that they know how to distribute and package stories between their two animation arms—Walt Disney Animation and Pixar—in such a way that though stories run on the same values and tone, they are not entirely the same. 

Dergarabedian added that this enables Disney to avoid market fatigue. “The output from each division is so distinctive and different in voice and tone. And it never feels like they are repeating themselves.” 

 

Inescapable Monopoly 

One common point of discussion for Disney’s dominance, though, is the fact that they are essentially monopolizing content and flooding the market. Now, there is nothing wrong with that, especially when you know for a fact that these movies are objectively good and strike interest in the heart of viewers. 

However, it also cannot be ignored. Julie Muncy of the design, technology, science, and science fiction website Gizmodo argued that Disney’s dominance is still something that we need to be critical about, especially since each feature they release only goes head to head with, well, more of their other features. 

“The Lion King” live-action made headlines when Disney assured audiences that no, the iconic 1994 version will not be tarnished because Disney will make sure that every little detail from the animated version is translated into the live-action universe exactly the same way. And it made headlines outside of the United States for being something that non-American audiences want to see. “The Lion King,” arguably one of the most controversial remakes, fared spectacularly at the box office despite the critics’ not-so-stellar reviews, blowing other features out of the water, and even beating “Frozen” with a worldwide cume of $1.3 billion. 

Dominance Continues 

Regardless of anyone’s hard feelings about it, Disney’s dominance is only projected to continue. They are even in the streaming service industry now, which is sending many other streaming platforms scrambling to ensure that their seats of power are not threatened by the House of Mouse’s entry into the industry. 

Disney has just launched Disney+ and its one-day total subscription rate of 10 million from around the world showed it’s got another winner on its hand. Fans, of course, never had it so good as the company is bringing its entire library of content right in their living room. The site What’s On Disney Plus lists down some of the more anticipated content they will be bringing soon. 

First up is “The Wonderful World of Disney Presents The Little Mermaid Live!”, Chapter 4 of “The Mandalorian,” “High School Musical: The Musical: The Series,” new episodes of “Grease,” “The World According to Jeff Goldblum,” and “The Imagineering Story.” There will be documentaries too focusing on Disney’s other endeavors, which will be featured in “One Day at Disney,” described as “a spectacular collaboration between Disney Publishing Worldwide and Disney+.” 

Marvel movies that were only previously in the cinemas are also going to be arriving on the platform like “Thor: Ragnarok,” which will be released on December 5, and “Alice: Through the Looking Glass,” on December 11, and many more!

While some may be crying foul over this perceived hegemony by Disney over much of entertainment today, most fans certainly don’t mind. For them, if it’s from Disney, the more the better.

Disney continued its box-office juggernaut with the recent release of “Frozen II,” the highly anticipated sequel to the much-beloved 2013 animated film / Photo by: Jorge Figueroa via Flickr