|Sisu rolled out its own data analytics platform to answer "why?" / Photo Credit: Billion Photos (via Shutterstock)|
Startup vendor Sisu emerged from the shadows by unveiling its Sisu data analytics platform, wrote Eric Avidon of SearchBusinessAnalytics, a business intelligence and analytics news platform. The San Francisco-based company was founded by Stanford professor Peter Bailis in 2018. On October 16, Sisu announced that it secured $52.5 million in Series B funding, led by venture capital firm New Enterprise Associates. Previously, Sisu managed to secure $14.2 million in funding, led by Andreessen Horowitz, who also participated in the Series B round.
Sisu’s data analytics platform is an automated system for tracking changes in data sets, clearly demonstrating that Sisu is entering a competitive market featuring proven vendors and recent startups like ThoughtSpot and Looker. Both companies differentiated themselves from other BI vendors to establish a strong foothold on the market and survive.
Analyst at Constellation Research Doug Henschen emphasized the need for startups to stand out. They can’t bring “me-too versions of capabilities” to the table or “be too broad.” The Sisu data analytics platform is just a highly focused innovation of the company. The platform is also not attempting to do any other tasks other than tracking data, relying on machine learning and statistical analytics to track, detect, and explain changes to a company’s performance indicators.
For Sisu to stand out, it’s trying to focus on the “why” aspect. Bailis echoed, "The sweet spot for Sisu is quickly diagnosing what's changing in critical areas of a business and why." The tech is compatible with existing investments in data visualization capabilities. In fact, it doesn’t even replace such investments.
Bailis added that the Sisu data analytics platform will focus on data workflows, acknowledging there is more room to grow within that space. In the long run, there is an interesting opportunity for additional workflow operations. He said, “There's value because it leads to actions, and we want to own more and more of the action space. You can take action directly from the platform.”