|Bloggers have become standard sources of information nowadays as audiences become more and more niche / Photo by: Max Pixel|
Bloggers have become standard sources of information nowadays as audiences become more and more niche. There is just something about that “voice” that they adopt that encompasses and defines their brand. So much so that you usually know what piece belongs to what website.
In this list, the spotlight will focus on the highest-earning bloggers and how they are able to maintain their standing in a highly competitive field that is pretty much open for everyone.
Monthly Earnings: $41.6 million
The top one on the list of Target Internet, a digital marketing website, is Huffington Post, a blog that is well-known in the industry. According to Clever Leverage, a lifestyle blog about business, health, and making money, since its start in 2005, the Huffington Post has grown to become “a legend in the core of blogging industry.”
Initially, the website, founded by Arianna Huffington, began with politically unbiased and liberal news. From there, it became a more general source of information with featured content and sections on news, entertainment, sports, business, technology, arts, and many others.
|Founded by Arianna Huffington, HuffPo with politically unbiased and liberal news. From there, it became a more general source of information with featured content and sections on news, entertainment, sports, business, technology, arts, and many others / Photo by: Mark G. Taylor via Wikimedia Commons|
Monthly Earnings: $3.95 million
Founded by Peter Rojas, Engadget is a technology and consumer electronics-based website that “covers exhaustive reviews of new gadgets and electronics and is a go-to site for every gadget enthusiast.” According to Clever Leverage, the website’s success is such that it also has international variants with its own editing team and currently operates 10 blogs.
In the Target Internet list, they are in second place, but they have also been named by Time, an American weekly news magazine and website, as one of the top blogs back in 2010 and can collect up to $5.5 million a month, thanks to their content. Other than technology news and updates on consumer electronics, the website also offers gaming, entertainment, and breaking news from all over the world, so long as it is connected to technology.
Monthly Earnings: $3.74 million
Before becoming big enough to attract the attention of several venture capital injections, Moz was a “family-run design business” that “eventually morphed into a search engine optimization shop.” They have taken their search engine optimization purpose to the next level from there and have quickly gained prominence for offering professional tools and services helpful for the search engine marketing industry, according to business magazine Forbes.
Eventually, the money streaming in from venture capitalists as well as money raised from multiple rounds of funding helped Moz stand on its feet more stably, so that founder Rand Fishkin’s exit in February 2018 became possible.
Monthly Earnings: $3.44 million
Perez Hilton of PerezHilton.com remains the most impressive blogger-turned-millionaire in the industry, especially considering that he started this long road to $3.44 million a month from just a hobby. According to Clever Leverage, his fame did not come without any setback, but the fact that he just lets loose his bias on the current entertainment and showbiz news has made him something of an “infamously famous” person.
Now, whether people listen to him out of spite or for amusement is up for debate, but his career as a celebrity commenter is obviously not being affected that much, owing to the fact that he can still freely comment on the goings-on in the showbiz industry.
|Perez Hilton of PerezHilton.com remains the most impressive blogger-turned-millionaire in the industry, especially considering that he started this long road to $3.44 million a month from just a hobby / Photo by: Gamerscore Blog via Wikimedia Commons|
Monthly Earnings: $3.33 million
With earnings as high as three million per month, creator Pete Cashmore did not expect that Mashable would be such a successful website when he began running it in 2005 in Scotland. These days, the website is now even recognized by Time Magazine as one of the best blogs in the world and has since only garnered more and more in its reach.
According to Forbes, Mashable has been able to reach so many people thanks to the fact that they have also utilized Facebook and Twitter, where many internet denizens reside. They also cover popular culture news as well as viral things that surface on social media, which are also easy drivers of traffic. It is also available in six editions: Mashable Asia, Mashable UK, Mashable Australia, Mashable France, Mashable India, and Mashable Global.
Monthly Earnings: $2.75 million
Founded in 2006, CopyBlogger, like Moz, also provides marketing tools although it is slightly different from in terms of content. While Moz offers search optimization assistance, CopyBlogger helps more with content marketing and blogging. They cater to the online marketing assistance their readers need.
Although it was started by Brian Clark in 2006, its parent company is called Rainmark Digital. The website also has another section just for “educating bloggers about hosting and themes,” wrote Clever Leverage, the section being WordPress.
Clever Leverage added: “It currently clocks over $1 million in revenue through selling its marketing tools and services, hosting approximately 1 million monthly visitors.”