The Role of AI in Mobile App Development
Thu, April 22, 2021

The Role of AI in Mobile App Development

Smartphone owners find apps useful in a variety of ways, including games, social networks, entertainment, utilities and others. / Photo by: puhhha via 123rf

 

Artificial intelligence has gained tremendous momentum across all digital niches. One thing that AI has influenced is mobile app development, bringing more and more convenience to smartphone users. CleverTap, a customer lifecycle management and engagement platform that drives long-term retention and growth, reported that there are about 3.7 million apps in the Google Play Store, 2.1 million in the Apple Play Store, 800,000 in the Windows Store, and 600,000 in the Amazon Appstore as of 2017.

Smartphone owners find apps useful in a variety of ways, including games (43 percent), social networks (26 percent), entertainment (10 percent), utilities (10 percent), and others. These figures show how we are heavily relying on mobile apps on a daily basis. The integration of AI into mobile app development has proven to be extremely helpful in simplifying work for smartphone owners. 

The public is not the only one getting more interested in the adoption of AI in mobile but also companies and businesses. Today, many app development companies across the world are not only invested in adopting AI but also focused on putting the technology into the hands of people. Many smartphones are beginning to perform advanced technology roles powered by AI. This includes text recognition, face recognition, landmark recognition, barcode scanning, and image labeling.

Since there are thousands of apps available in the various app stores, a lot of app developers are looking out for ways to offer something new in their products. Indeed, there is a huge competition among app developers to outshine each other. Thus, integrating AI into apps has become a necessity for many of them as they realize that the technology can help make sure that their apps can do much more and fit the user’s needs better.

The Importance of AI in Mobile App Development

AI has a wide-ranging, multi-dimensional impact on the app industry. It can significantly fix complex and crucial issues to serve the users better while improving every aspect of the apps. Such functionality has been proven helpful in decreasing the gap between the users and the companies. Here are some reasons why AI is extremely important in mobile app development.

1. Enhances accuracy

Before apps are released in the market, app developers should make sure that they are really useful and effective. Apps that are full of bugs and have low accuracy will definitely fail. The mobile app industry has been thriving on accuracy and perfection with no room for mistakes, factors that AI can provide. This is important since the whole process/calculation can go wrong with one small numerical mistake. Such errors can’t be afforded as the public will not have the patience or tolerance for such flawed products when there are a lot more alternatives to choose from.

2. Helps complete monotonous work quickly

AI can also help mobile app companies avoid having redundant jobs so that they can concentrate on the more significant tasks. According to Hyperlink InfoSystem, a leading mobile app development company that offers a range of innovative business solutions to help solve complex industry challenges, incorporating AI into the app development itself will help in saving time because there will be minimal to zero mistakes.

3. Provides relevant content

Apps should be designed in such a way that users will keep using it for a long time. Generally, people tend to quickly get tired of an app that lacks continuous relevant content. This is one of the major reasons why many apps fail. Thus, mobile app developers should create helpful recommendation services that can provide meaningful solutions for users. With AI, they can ensure that every bit of content provided on their apps is both fresh and relevant.

 

Before apps are released in the market, app developers should make sure that they are really useful and effective. / Photo by: scyther5 via 123rf

 

Enhancing User Experience Through AI

Another important factor that mobile app developers are prioritizing is customer satisfaction. More and more users are starting to expect more in-depth and personalized mobile app performance. According to ReadWrite, an online site that provides industry news, reviews, and analysis, users are expecting apps to deliver unique and customized experiences whether through the user interface, content, ease of use, accessibility, or useful features. AI has made all of these possible now. 

Apps must first understand users' behavioral patterns to determine the best service for them. AI can provide app developers with the necessary insights into the preferences of users. These will help them determine what the needs of their target audience are and design their products toward this goal. The technology first collects and processes data on app user’s contacts, their location, and daily behavioral pattern. This aims to create a better user experience and engagement.

“The next set of applications will be a lot more intuitive and more interactive. The mobile experience has to be personalized and customized, and what I see today is that it’s getting easier and easier to create those truly personalized experiences by leveraging AI and big data,” Sanjay Malhotra, co-founder and CTO of Clearbridge Mobile, said. 

However, AI adoption is also faced with several growing issues including data management, performance, integration, usage, and security. Understanding how to overcome these challenges can greatly help yield better results. For instance, app developers should improve user experience by gaining unrestricted access to relevant data while also providing adequate security.

Nonetheless, AI provides mobile apps the exceptional functionalities for an improved and personalized experience for the users. This will not only drive public engagement using personalized content but also make sure that these apps can seamlessly interact with them.