With 3 million views already from making rounds on Twitter alone, an ad by a soda company has garnered the attention of so many people around the world, tugging at everyone’s heartstrings.
According to Pink News, a source for news on the LGBTQ+ community, the ad was a minute and a half long and bravely showed “relatives supporting their LGBT+ loved ones as they help them get ready for Pride.”
It’s a wonderful and touching tribute to the members of the community, one that was made better with “You’ll Never Walk Alone” as the soundtrack in the background. What people admired about the ad was not only the touching concept of a supportive family for once, but also the “diverse range of LGBT representation” in the video.
First, it featured a mother applying a little make-up on her son, a grandmother assisting with her grandson’s gorgeous drag getup, another frame shows a young girl helping her trans brother bind her chest, and even a lesbian family preparing the Pride flag for the parade with their two sunny little children.
|Photo Credit via TheBubble|
Other than the portrayal itself, what’s best about the ad is the effort that Sprite put into making it, which they did by asking the help of Federacion Argentina LGBT. According to the Pink News report, the ad was released on November 1, the day before the Pride parade which was going to be held in Buenos Aires.
Because of the nature of the ad (i.e. taking a movement and using that as concept for a product placement), others have recently compared it to the disastrous Pepsi ad featuring Kendall Jenner, which went down in history as probably one of the most confusing and tone-deaf advertisements of all.
|Photo Credit via Sprite on YouTube|
Argentina’s support of the community is unparalleled in Latin America, especially because Argentina was the first country in Latin America to legalize same-sex marriage in 2010, and the same value and care that the country gives its LGBT brothers and sisters is personified by their own president, who constantly talks about his pride of his own drag queen son.