Major Fleets Are Taking Advantage of Big Data Opportunities
Thu, September 29, 2022

Major Fleets Are Taking Advantage of Big Data Opportunities

Data is the "new oxygen" and it is also a business's most valuable resource. / Photo Credit: noina via Shutterstock


During the 219 Geotab Mobility Connect event in Estoril, Portugal, two major fleets revealed how telematics help in improving fleet efficiency and customer service, wrote Jonathan Manning of leading European fleet publication FleetEurope. One fleet operates in the fresh food delivery industry, while the other in waste collection. 

HelloFresh deploys connected vehicle technology to monitor multiple “aspects of its fleet” and improve the punctuality of its deliveries like recipes and fresh ingredients in the Benelux region and France. Two years ago, HelloFresh insourced its fleet and logistics to better control its supply chain. Its 600 vans covered 45,000 kilometers per week in the Benelux region alone. HelloFresh’s Head of Logistics for France and Benelux Thomas Stroo explained, “Our connected fleet supports everything we do. It increases the service and quality assurance to our customer.” 

Onboard sensors help monitor the temperature in the refrigerator unit. Additionally, the company’s GPS location enables it to “track where a driver stops and for how long.” The system’s real-time tracking and traffic monitoring help HelloFresh “hit its delivery time KPIs,” as well as to communicate to customers in case of a delay. The same technology was integrated into HelloFresh’s electric vehicles. Presently, Stroo runs 51 zero-emission vans. He added, “We have been able to create specific EV routes that take into account the vehicles’ range, the number of stops, and even avoid motorways.” 

Alternatively, CTO Europe at Ferrovial Servicios Unai Obieta said that one of his companies, INAGRA, installs sensors and trackers to bolster the efficiency of its refuse and recycle service in Spain. Its 200-plus vehicles are equipped with telematic devices, while its bins have sensors. Obieta stated they used big data to optimize their routes. Rahul Parmar, Enterprise Technology, Google Cloud noted that “data is driving the world’s fastest-growing businesses. Logistics and automotive industries will benefit most from big data, via machine learning and AI. 

Geotab’s Executive Vice President Dirk Schlimm perceived data as the “new oxygen,” recommending companies to treat data with the same attention as their finances. In Sclimm’s perspective, data is a business's most valuable resource. In the fleet industry, data plays an essential role in safety, productivity, innovation, and compliance.