|Two new board games and a Hong Kong-based attraction are the recent additions to everything Monopoly-related / Photo by: William Warby via Flickr|
Two new board games and a Hong Kong-based attraction are the recent additions to everything Monopoly-related. The first of the two board games—Ms. Monopoly—was announced and released in September while the second board game, Monopoly Hallmark Channel, was released in late October. If new games are not enough, fans of the tabletop game can go to Hong Kong to visit the Monopoly-themed attraction in Victoria’s Peak.
Announced in early September, Ms. Monopoly is the first game that will have a new character on the cover to celebrate women trailblazers.
Where the usual Monopoly helps players become real-estate moguls, the new female-centric game advocates in investing in female entrepreneurs. Not only does the game seek to call attention to women’s innovations but it also highlights the gender wage gap.
“Ms. Monopoly was created to inspire everyone, young and old, as it spotlights women who have challenged the status quo,” owner Hasbro Inc. said.
Bringing female empowerment to Monopoly in a new way felt right for Jen Boswinkel, senior director of global brand strategy and marketing for Hasbro. Speaking with USA Today, Boswinkel said Ms. Monopoly is “giving the topic some relevancy to everyone playing it that everybody gets a turn, and this time women get an advantage at the start.”
Female players are given more money compared to their male counterparts at the beginning of the game ($1,900 vs. $1,500). They also collect a higher amount whenever they pass “Go” ($240 rather than the usual $200).
What also sets the new game apart is that players invest in inventions created by women rather than real estate properties. This includes Wi-Fi, chocolate chip cookies, solar heating, and modern shapewear.
In celebration of the game, USA Today reported Hasbro surprising three young female investors of real investment money.
“Through the introduction of Ms. Monopoly and the money these young women have received to invest in their future projects, we want to recognize and celebrate the many contributions women have made to our society and continue to make on a daily basis,” Boswinkel said in a statement.
The Monopoly Hallmark Channel Board Game is a “much less antisocial way” to induce the warm feeling of a “Hallmark-card-worthy holiday season,” staying on brand with its full-color playing board, six collectible tokens, and custom Hallmark Channel money with the cute dog-with-a-scarf logo.
According to Bustle, an online women’s magazine, Hallmark’s twist in the beloved board game is seen in the cottages and inns that replace the houses and hotels.
Renaming the “Chance” and “Community Chest” cards to “Family” and “Home” is also a notable change, along with the tokens that include ice skates, Christmas trees, and the Hallmark pup instead of ships, cars, and thimbles.
The properties available for purchase in the game are Hallmark-themed as well: from a Christmas tree farm, a bakery, a pumpkin patch, apple orchard, skating pond, and a sledding hill.
While the game does give off that winter holiday feel, Bustle says it’s still playable for all four seasons with its picturesque Hallmark motifs.
“The board is sectioned off into seasonal areas, including Spring Fever, Summer Nights, Fall Harvest, and Winterfest, so you can officially use this version of Monopoly year-round without seeming like a kooky Hallmark-Christmas-obsessed person,” the magazine explained.
|According to Bustle, an online women’s magazine, Hallmark’s twist in the beloved board game is seen in the cottages and inns that replace the houses and hotels / Photo by: bargainmoose via Flickr|
First Fully Immersive Monopoly Attraction
Not interested in playing board games? Then this Monopoly-themed attraction should do the trick.
A collaboration between Hasbro and Monopoly Dreams led to the opening of the 20,000 square-feet attraction in the highest hill on Hong Kong island.
“The Peak is the most valuable piece of land in the Hong Kong version of Monopoly...it was why we chose this location to start with,” Gary Chan, Monopoly Dreams chief operations officer, told CNN.
Chan added that the biggest challenge they faced was to bring the 2D game into life in an immersive experience. Since Monopoly is a well-loved game, he said they didn’t want visitors to see and expect what they already know.
|A collaboration between Hasbro and Monopoly Dreams led to the opening of the 20,000 square-feet attraction in the highest hill on Hong Kong island / Photo by: edwin.11 via Wikimedia Commons|
“We hope the attraction can transform familiar elements into refreshing interactive experiences.”
Visitors will gain access to the secret residence of mustachioed Rich Uncle Pennybags aka Mr. Monopoly via an elevator. The residence is one of the seven major themed areas inside the park, according to CNN. Mr. Monopoly's home features rare collectibles and a life-sized version of his classic antique car.
Other elements in the park include the classic Monopoly features like "Jail," "Water Works," and "Electric Company," while other areas include interactive activities. For instance, "The Bank" allows customers to catch Monopoly cash coupons that they can spend at the gift shop.
Visitors can also win real flight tickets, food coupons, and even a one-kilogram pure gold token just by spinning the wheel on the Fortune Board—based on the original notion of Monopoly where no player will go home empty-handed.