|The bee population is being threatened all over the world and Fontain de France has found their best bee ambassador in the hot dog hands and legs of @bee_nfluencer / Photo Credit via @bee_influencer on Instagram|
The bee population is being threatened all over the world and Fontain de France has found their best bee ambassador in the hot dog hands and legs of @bee_nfluencer, something that Fontain de France built to raise awareness on the current situation of the bee population.
According to the international news website CNN, who called the strategy a “whimsically creative way to increase awareness for threatened bee populations,” utilizing the influencer model has helped them immensely in getting the word out.
On the surface, it’s a very entertaining concept that lends itself to so many possibilities. It seems the crowds are even getting on board with it as CNN reports that the account easily racked up some 100,000 followers since joining Instagram in April, and the fact that Fontain de France knows just what to post has only contributed to the success of this ingenious awareness campaign.
So, what did B., the name of @bee_nfluencer on Instagram, post exactly? Just like any good YouTuber in the last decade, B. posts selfies, travel shots, a glimpse at her personal life (mirror selfie, anyone?), and even shares relevant bee facts in Q&As while encouraging her followers not to be shy and engage.
All for a good cause.
She’s not just strutting her stuff, of course, there’s also an incredible awareness tied to this that Fontain de France wants to achieve, along with any interested sponsors who might have the same goal. According to the report, B. will only work with “brands that are engaged in biodiversity programs” that get Fontain de France’s seal of approval.
One of her first collaborations is Ricola, a Swiss cough drop producer aiming to support research and projects with the goal of protecting bees and promoting their health. All the money that B. will be making from these partnerships will go to the Bee Fund, putting that money to good use to aid in the bee conservation projects in France.